編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-512-C02 | Starbucks: Delivering Customer Service, Chinese Version | Youngme Moon
John A. Quelch | Entrepreneurship | Marketing Management( 11 ) |
2 | GS65 | Zappos.com: Developing a Supply Chain to Deliver WOW! | Marks, Michael;Lee, Hau;Hoyt, David W. | General management | Marketing Management( 11 ) |
3 | 9-316-086 | Longchamp | Avery, Jill;Junker, Tonia;Beyersdorfer, Daniela | Marketing | Marketing Management( 11 ) |
4 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Marketing Management( 11 ) |
5 | 9-603-067 | Dell Computers (A): Field Service for Corporate Clients | Frei, Frances X.;Edmondson, Amy C.;Hajim, Corey | Service management | Marketing Management( 11 ) |
6 | 9-709-424 | eHarmony | Piskorski, Mikolaj Jan;Halaburda, Hanna;Smith, Troy | Other | Marketing Management( 11 ) |